Grow Your Social Media Presence with These 6 Tools

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Grow Your Social Media Presence with these 6 Tools

Tools that should help you generate and maintain a valuable social media presence.

Social media could prove to be quite a tedious and time-consuming task, truthfully speaking. Each morning, you wake up and update your various channels, bouncing back and forth between accounts to develop and publish content for those channels to keep your following engaged.

Deciding how many social media channels you actually need and how to prioritize amongst the channels? Depending on how many you have, this process could eat up several hours of your day & as a result, your overall productivity suffers as you’re spending too much time and energy on social media, which cuts into other priorities like growing your business.

Worst off, you may get sucked into a social media rabbit hole, and end up scrolling through friends’ and family’s posts. Next thing you know, you’ve spent 30 unproductive minutes to social media — without nothing to show for it. (Except that recipe for your fav breakfast you saw on the timeline)

While Calendar isn’t specifically designed for social media management yet, it should be part of your social media toolkit. For starters, Calendar is one of the best calendar apps that syncs with your existing Google Calendar, Office 364 Calendar, and Apple Calendar. This means you can create a social media calendar to manage and organize your social media posts.

As a result, you’ll enjoy the following benefits:



When it’s time to plan an upcoming social media campaign, you have room to discuss its progress. Calendar allows you to painlessly schedule a meeting with your team — just share your availability, and your teammates can select the date and time they’re available. This means no more going back and forth via email or IM to set up your next meeting.

You need to have a plan when it comes to social media. With Calendar, you and your team can collectively schedule and plan the direction you’re headed.


This is an all-in-one marketing calendar that can be used by content marketers to stay productive while keeping track of their tasks and teams.


CoSchedule helps users achieve by allowing them to create and customize a unified calendar. With CoSchedule, you can organize the various types of content you produce. This means all aspects of your publications — your blog posts, podcasts, and social media updates — can be created on timelines. You can track deadlines and prioritize tasks for you and your teammates.


At the same time, you can schedule your social media posts or publish a fresh piece of content on CoSchedule. This allows you to share a new piece to the social platform of your choosing with just one click. 


This tool also comes with a handy Best Time Scheduling tool so you’ll know when to publish your social content for maximization. You’ll be informed about the highest traffic time for sharing your content. You can also schedule dozens of social messages in bulk and immediately share content to your followers anywhere on the web.

Sprout Social

Sharing content is a must if you want to build a following on social media. With so much content being published throughout the day, finding content that will resonate with your audience can be a time-consuming task.


Thankfully, the Buffer app solves this problem. With Buffer, you can schedule posts at various times of the day, even if you’re not online. It’s incredibly easy to use, and it integrates with popular browsers like Chrome, Firefox, and Safari. This allows you to access Buffer from your social media profiles instead of switching between each channel separately.


Buffer can also grab posts from Facebook and Twitter so you can quickly and easily share content that’s relevant to your followers. As if that weren’t enough, Buffer allows you to schedule your various social media posts in one dashboard.


Buffer permits up to 25 team members to access your account. You have the option to set individual access levels for these team members as well. You can review your social media performance, thanks to analytics that highlight how you can improve your results.


It’s unlikely that you have just one social media profile; each channel serves various purposes. Your audience may be spread across several platforms. That’s great — except for the fact that managing and updating all these profiles can become a time suck.


Hootsuite solves this problem by allowing you to handle multiple social media accounts through a single dashboard. Through a free account, you can view, schedule, and post messages to your Facebook, Twitter, LinkedIn, Instagram, and YouTube accounts. It keeps you logged in — you won’t be constantly logging in and out of each platform. 


There’s also a content calendar so you and your teammates know exactly when a specific piece of content will be published. Need to curate content? No problem. Use HootSuite to search streams by hashtag, location, or keyword. You can quickly find riveting content for your audience to consume. If you stumble across a piece of content you dig while browsing online, it can be shared instantly from the web page.


Like most other social media management tools, Hootsuite provides analytics to measure the effectiveness of your social media campaigns.


Remaining active and engaged on social media isn’t just important for your fans; it’s important for your brand, too. To avoid sacrificing your time or winging your posts, invest in tools like these six. The only way to strengthen your social media presence is to track it and adjust your behaviour to match what your followers need and want.