It’s quite common for small businesses to try out various different roles within a business rather than outsource to suppliers at a cost. However, some areas may require outsourcing due to the need for actual skills being helpful for certain tasks; accountancy, IT and maybe even online marketing immediately jump to the fore.
Content marketing involves more than just curating content for your audience.
Content marketing helps build a brand, create an experience, and it stimulates interest and awareness in your audience. All of these things will help you build your revenue in the long run.
If you are looking to spread your brand’s messaging while keeping your audience engaged, you need to be highly active on social media. But you can’t pin your hopes on a post and a prayer — here are some helpful tools to assist you in being more productive on your social media.